Getting Creative Fit with a Corporate Twist

Again - it’s one of those delayed posts, where have I been? It’s been an exciting time in the life of ImageWerks. Back in April, I finished my certification as a Creatively Fit coach. I decided to obtain this certification after many years of hearing friends, colleagues, aquaintances telling over & over—

“I’m not creative. I’m not an artist! Oh, I can’t draw – you’re the one that’s talented...”

So, after hearing these statements & my comments back...

“Can write your name?… (yup). “Okay, can you scribble? (sure)... Even better...” Think about it, if you can write your name & you can scribble, then you have the ability—you are creative & you can draw!”

It was this simple conversation that drew me to becoming a Creatively Fit coach. I want to help people realize that they are inherently creative and to awaken and appreciate that part of who they are.

So, it was early March that I was invited to conduct a creative coaching session at the International Program for Development Evaluation Training (http://www.ipdet.org/) course in Ottawa, CA. The participants in this program are individuals, businesses, & educators that evaluate programs in disciplines such as public health, democracy & governance, education, or humanitarian assistance. The premise of my session was to help them to understand that creativity is a critical part of who we are and what our business’ need to survive these days. The monitoring & evaluation community is very analytical and very structured – very left brained. When approached to conduct a session on creativity, I saw a challenge – how do I reach these people who embrace the left mode of thinking? To my surprise & delight, I had 70 international development evaluators attend my Creatively Fit session!

Using concrete examples of design principles and how they relate to them and their work – I also demonstrated to them, other conceptual principles: design, empathy, story, play, meaning, and synthesis. The attendees participated in two art exercises: a community drawing with the vision, “we work as individuals & live as a community” and a “black board scribble.” I knew I helped them reach their right brain when the chatter in the room went like this:

“I can’t draw, silence, giggling, & then… humming a tune!”

One of the reviews from a participant said it all, “I would recommend conducting such sessions quarterly so as staff to reflect on their empathy for the communities we serve.”

I look forward to working with corporate teams & educators… reaching the out to help them to see the big picture and get creative for both themselves, their business, schools or community. Creatively speaking & thinking, I think we’ll all be living in a much better world.

Contact me at http://www.imagewrks.net/ to learn more about ImageWerks. Or ask me how you can have a session created especially for you or your business.

Another Nod of Excellence

I apologize for not keeping up with our blog - inbetween life, the universe & everything.... something had to give & I guess this was it. Of course, I keep up with my facebook postings - but putting thoughts down on "paper" just doesn't get the attention it deserves. I did want to post another nod of excellence that was awarded to me (can I say "us"? I feel if it weren't for the encouragement of my family, friends & clients - I wouldn't be getting the nods I have been).

So - back in the beginning of January, I was notified that my photograph, "Horizon" was selected as one of the winners in the Collectors Showcase at the Workhouse Art Center in Lorton, VA. This is really an honor... it was juried into the "best of the best" by Joy Chambers. She is an award winning jazz photographer & a noted lawyer, http://www.joychamberslaw.com/. My image will be included in the 2012 collectors calendar as "March." My piece & the other original pieces of art were donated by the Workhouse artists will be on display in Gallery W-16, first floor from February 2-19. To find out more about this exhibit and the upcoming Collectors Showcase gala on Feb. 19, visit: http://bit.ly/hzaM4x. I will also have several new pieces that will be a part of the exhibition, the "Best of the Collector's Showcase," February 23-April 3. http://bit.ly/glZoWB. This show is an extension of the 2011 Collector's Showcase. The exhibition will present art from the top 13 artists chosen at the 2011 Collector's Showcase. Look for the exhibition on the first floor of the Gallery W-16. There will be an opening reception in Gallery W-16 on March 12th from 6-9pm in conjunction with the Workhouse's 2nd Saturday Art Walk.

And finally... I am honored to be exhibiting my photography at the Hylton Performing Arts Center in Manassas, VA. I will be sharing the spotlight as one of three local photographers that will be showing our work in the Buchanan Partners Art Gallery. The show will be taking place from March 1 to April 3, 2011. For more information about the exhibition and the Hylton Performing Arts Center visit: http://www.hyltoncenter.org/

As you know - I am a member of the Workhouse Photography Group at the Workhouse Art Center - our gallery is located in building W-16 (first floor). I am also co-owner (or as my friend say, "the creative know-it-all") of a creative communications studio, ImageWerks located in Lake Ridge, VA. To find out more information about my business or to arrange for your no-cost creative assessment of your business - call: 703-492-8215 or visit, http://www.imagewrks.net/

(in the very near future - look for a very special announcement about a new program that my business will be offering, Creatively Fit coaching.... think right brain/left brain.... creative/teamwork... ooo la la!!)

I'm Published! In CNNMoney.com No Less

Wow! What a surprise when I got an email from the Prince William Chamber of Commerce saying that CNNMoney was writing an article about our county. In addition to writing the article — they were looking for photos.... I was tickled pink when the chamber communications director sent several photos from the image library that I have been creating for them over the past couple of years.

I enjoy working with companies — building image libraries that they can use for their websites, publications, marketing materials — press releases, Facebook pages, blogs, etc. This is an integral part of what a business needs to succeed in business these days. We are rapidly building the capabilities to to help make this offering to all companies that need imagery — even videography.

But, back to CNNMoney..... on July 12th CNNmoney.com published their Top 25 "Where the Jobs Are" in the USA. The good news is that they ranked Prince William County #17 in the entire country!!!... oh, and who's photo did they use to illustrate Prince William County?....... MINE! (such a rush....)

http://money.cnn.com/galleries/2010/moneymag/1007/gallery.best_places_job_growth.moneymag/17.html

If you or your business is looking to building your company's image library — give us a shout. To see the library that I have been working on for the Prince William Chamber of Commerce, visit http://imagefoto.smugmug.com/Events-Clients/PW-Regional-Chamber-photos/4675862_TFjxL#276402290_URSwB

(also, stay tuned for a new photo/publication/illustration product we're rapidly putting together... it's going to be a super one!)

What to Look for When Hiring a Designer

When looking to hire a designer for your next project, a team, your company, whatever your creative/communication needs are... you need to look for some sort of compatibility — as well as talent.  There are thousands of designers out there in the marketplace, you don't know where to look, referral — word of mouth — google search or internet — even looking them up in the phone book... whatever means you choose. What I recommend or is in my opinion — experience is the best.

I was chatting the other day with a colleague of mine about why people hire us, we both mentioned creativity, knowledge, customer service, etc. But, what popped out immediately about us was this: "the reason people hire ImageWerks is that they benefit from the 'advantage of experience'. I smiled and said - "yes, they do, we have over 35+ years providing technical, design, and photographic services."

While reading today, I found this on another blog & thought it was very appropriate to repost, let me know what you think... & of course, if you need any of our services (photography or design)... don't hesitate to call!

————— Credit: John McWade.
"...... A colleague — a non-designer — wrote to me last week asking for help in hiring a “creative services lead” to head up a new project for his business. What should he look for in a designer? Here are the eight qualities I like."


1) Passion, vision and self-motivation. Without these, you’ll be dragging a rock. You need someone who shares your vision. Nothing’s worse than a “what-do-you-want-me-to-do-next?” kind of designer. Well, no, yes there is. One who’s touchy and confusing, too.


2) Vocabulary. A creative lead should be able to articulate what’s happening and why, in language that you and your staff can understand. If you start hearing vague terms like “pop” and “impact,” make him explain what he means. Listen for, “If we do A and B, we can expect C.” This is not trivial.

3) Inquisitive intelligence. Look for someone who’s curious about almost everything and approaches life with a sense of wonder. Similarly, I want someone who’s taken the time to learn about my company and whose questions are perceptive.

4) Good conceptual skills. There are many ways to achieve any stated design goal. Conceptual skills find the new and interesting ones. You might articulate a hypothetical situation and ask her to describe three possible directions. Prepare to get out of your box. The best concepts are often unrecognized at first.

5) A portfolio. You’ll know in 15 seconds the designer’s skill level. Compare his work to excellence that you’ve seen, and don’t compromise. If it’s below what you’re seeking, end the interview right there. Politely, please.

6) Projects. If you see a lot of one-off stuff, no matter how attractive, it won’t tell you much; most designers can do nice, single pieces. Look for complete projects — Web site, print material and stationery, for example — that share a common look and purpose. Such work is more difficult to visualize, organize, and execute.

7) Real-world experience. The emphasis here is on “real.” Always ask under what conditions a design was achieved. How did the designer interact with the client? What was the role of each? Time frame? Revisions? Budget? Fantastic “portfolio pieces” are less desirable than solid design done under realistic conditions. If you find both, cheer!

8) Production skills. Your person will need production skills or know how to hire them. Nothing will slow you quicker than not being able to make something happen that you want to happen. Also, someone who understands typography is preferable to someone who can just type. Likewise, someone who understands the guts of Web coding is preferable to someone who can just run Dreamweaver.

—————
Miscellaneous notes:
It goes without saying that personalities must be compatible. Never hire an otherwise perfect candidate assuming that “he’ll change,” or that “you’ll change her.” You can usually feel the vibe right away. Trust it.

Even if you (both) like the vibe, it’s a good idea to establish a trial period. A person can be qualified and compatible, but for one reason or another can’t get the work done. You’re out of rhythm. Your work styles don’t jell. Something was misunderstood. Whatever the case, give yourselves at least a 90-day period in which either of you can terminate employment at will, for no cause at all. This is good for both of you. Creative work comes from love, passion and relationship. It can’t be faked.

Connecticut gal in the south

What a difference...  I'm a Connecticut native & last evening I experienced the south (again). Our kids live in North Carolina, but are from Alabama. What is the difference? Is it the deep southern accent... the chicken 'n dumplings, or their friend Bubba!

I'm used to the hussle & bustle & am a true "northerner". The contrasts of the south vs north... or I should say city/suburbs vs suburb/rural is dramatic. I get teased that I move too fast & need to slow down, last night I got a taste of slowing down. I've experienced this before and each time I do, I smile.

Last evening was the most dramatic.... after celebrating our granddaughter's high school graduation we went to dinner. There were people all around, cars, hustle & bustle... it was the center of town. When we left the restaurant & started walking to our car... there was nothing... silence... a stillness that I could only relate to that I had seen in a science fiction movie. I walked... no ran... into the middle of the street & started imagining being in a science fiction movie. You know that movie - the one where a comet had come screaming through the sky & contaminated the air & anyone that had been outside evaporated into dust... the only people that survived had fallen asleep in the movie theatre! All I exclaimed was... whoa... this is wild!

Silence vs noise... nature vs city, what do I prefer...  I'm not sure. I grew up in the suburbs in close proxcimity to a large city. That bustle & noise still hums in my ears, but the silence I experienced last evening had a "safe energy" to it that I rarely experience. I miss that "safeness"... the quiet times where I could walk alone & not hear a car driving down the street. Coming back to our kids home, I walked our dogs & experienced that quiet again. The stillness hung in the air & all I heard were the echoing voices of the bullfrogs sitting on the edges of the pond. Sweet - huh?

... I think I'll continue my thoughts on the south & what I experience today ..... let me know what you remember or experience? For now - I think I'll congratulate my granddaughter on her graduation from high school.... she just needs to remember the top 10 list that her teacher spoke of this evening at commencement... (hmmm - so do I)...

country seating in Milton, NC

Reviving the Creative Conversation

Back in January, the excuse for not contributing to our blog was I was busy - and then 6 months goes by, my conscious is "yakking at me"... you're not writing anything – not even sending out an e-newsletter... why? I guess - there is no excuse. So - let's revive the creative conversation, what do you want to hear? The events, trips, projects, and exhibits we've been involved in have been exciting and successful. It's time to share.

Business has been up & down, busy – not busy, exciting, boring (yes, I said boring)... but overall, our clients & projects have been great and we wouldn't change a thing. GC & I have both been exploring better ways of doing tasks and reevaluating how to do the best at our craft... that's design, photography, and illustration. I've also reconnected with old friends through Facebook – wow what an exciting ride. Some of our current and future happenings are:

• My new photos (Bermuda) are up at the Workhouse Photography Group – the show goes through July 18th.
• One of my photos (Wind) was juried into the Greenspiration show at the Workhouse. The show is through June 13th (see - I told you I was late in this post). Here are the works that are in the show. http://docs.google.com/present/view?id=ddz3k33s_178gwprbshd&interval=5
• But, an annual event that GC & I are getting excited to be a part of is the 6th Annual Manassas Wine & Jazz Festival on June 20th (Fathers Day). For more informaiton and tickets, visit: http://historicmanassas.mymediaroom.com/wire/events/viewevent.aspx?id=9133. GC will be exhibiting and selling some of his newest paintings – I'll have my photos and notecards. (some new stuff & older pieces... come early for some very special bargains on them!).

So, besides our "happenings" I ask myself daily one simple question... "how can we stay focused on the creative and get excited about stuff...?" I'm thinking it's the pleasant memories & images from our recent cruise to Bermuda (fresh air, bright colors, and that oh so beautiful crystal blue water) — but, it could also be our outdoor camping adventure in Harpers Ferry, WV this past weekend. Each day is new, every experience is new, and I am just thankful that I am sharing my creative adventures with my soulmate.

Here are some recent photos from our trips, including my piece "Wind" that's in the Greenspiration show.

Wind

Old Rider (this was taken in St. Georges, Bermuda)

Horizon (taken on the deck of our cruise ship)

harpers ferry wall

The confluence of the Potomac & Shenandoah River

Been a while... why?

When you realize that the new year (2010) has come and started—you begin to ask yourself where did the last year go? For me, 2009 was a rollercoaster. I tried to explore myself creatively, but I also looked at the practical side of things. I keep telling myself, if I tell my friends, clients or social media "buds" that I'm overwhelmed with work & very busy—"poof" we're busy. If I say the opposite—well, you know what I mean. I think I'm trying to say that if you stay positive only the best comes to you... for the negative... the same is true. For myself, family & business - I have promised myself to only stay true to myself & stay positive for 2010 and for however I do it, I am staying cognicent. About a week ago, I was visiting with a friend of mine and we were talking about happenings in our past & her comment to me stuck, "I am the poster child for positive/optimism".... I have promised myself to stay that way.

So, why do I say in my post title, "been a while... why?" 2009, frankly was a year I would like to put behind me & my family. It was on the positive side, one of positive growth & connection. I am a person that stays positive and really only wants positive around me... that goes for personal & creative instances. The positive actually took something of a turn when it came to my family happenings in 2009. While helping my parents through health issues, I took advantage of reconnecting with my hometown—I did this during my "caretaker breaks." I grew up in West Hartford, CT—what I thought was a small town, with nothing to offer... has turned out to be one of growth and culture. I love the new town center & the nightlife that it has to offer, but I also love the smalltown feel that it gives off. Thank god I was able to take the time to take some photos of my old haunts.

I really think the best part of it was finding out that I do not come by my creative/photography side by chance... my dad is a creative sort and has a long history of photography and art. I embrace that now and I cherish that knowledge. I would like to share some of my photo jaunts from my visit(s) this past Nov./Dec. Let me know what you think...

These photos were taken in Elizabeth Park, Hartford, CT (established in 1899), and Bloomfield, CT (the old farmer's market).

I have another story that I'll post tomorrow or sometime soon — family stories & photos. stay tuned.....